12/15/2023 0 Comments Easy dance moves for mascots![]() ![]() Your Mascot marketing strategy can entail partnering up with peers, too, as the NFL’s most popular mascot on TikTok-Blue of the Indianapolis Colts-has collaborated with Benny The Bull, as well as the aforementioned Viktor The the phone to the boys… ♬ original sound – Blue TikTok Mascot Marketing: Strategy #2 These folks understand the platform better than anyone and the two brands can benefit from working with each other on something feels organic and that’s engaging.īenny The Bull (Chicago Bulls mascot) has become the most-followed mascot on TikTok for many reasons, but his work with influencers has given him a nice assist along the way and has resulted in some fun content, too. Pay attention to what’s popular, what songs are blowing up on Spotify and TikTok, and which challenges, memes, and trends could be creatively executed by your staff, talent, team, or, yes, mascot.Īnother tried and true method for harnessing TikTok is teaming up with influencers for some good old-fashioned fun and letting them help guide the way, as well. Get the Guide TikTok Mascot Marketing: Strategy #1 The trick is finding fun (but not forced) and relevant ways to make that mix.Ĭheck out a couple good examples below, first with Brutus the Buckeye (Ohio State’s mascot) repurposing some of the team’s content around Super Smash Bros and Viktor the Viking (Minnesota Vikings mascot), who does a great job exploiting pop culture and the various challenges and trends that permeate the platform. Ultimately, TikTok is about entertainment, particularly around music, but other pop culture as well. One of the central TikTok tenets (which works on TikTok and really on most of the social networks) is to find the intersection of pop culture and your team. If you’re just starting out on TikTok, you probably also want to read this Greenfly Guide to Sports Marketing on TikTok. Through analyzing these TikTok mascot marketing strategies, social media and sports marketing teams can glean some great insights and ideas about tactics to try and what can cut through on this most democratic of all the platforms. ![]() It’s time for sports organizations to have a TikTok mascot. And while some teams and individual athletes are finding success on TikTok, many sports mascots are their organization’s TikTok MVP and jumped out and scared people at a store. For sports properties, sometimes early movers with new social media platforms or features, their mascot marketing strategy has been a fantastic way to jumpstart their TikTok account and activate young fans. No longer just a curiosity, TikTok is hard to ignore with billions of app downloads, a young and growing global audience, and a platform that literally consumes hours and hours of time per day. Mascots Are Fantastic Social Media Influencers ![]()
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